How to Add a Facebook Page to Your Website: Complete Step-by-Step Guide

Facebook remains one of the most widely used social platforms for businesses. With billions of monthly active users, it's where many companies share updates, respond to customers, post promotions, and build community. But that content shouldn't only exist on Facebook.

Adding your Facebook Page content to your website creates a bridge between your social media presence and your web properties. Visitors see your latest updates without leaving your site, your content stays fresh without manual uploads, and you get an immediate boost in social proof and engagement.

This guide covers two approaches: Facebook's native Page Plugin and a more flexible solution using a social media aggregator. We'll help you decide which one fits your goals.

Why Add a Facebook Page to Your Website?

When you connect your Facebook Page to your website, every post you publish on Facebook automatically appears on your site. That creates several advantages.

Always-current content. Your website's content stays fresh without any manual updates. Post a new product announcement on Facebook, and your site reflects it immediately.

Social proof at scale. Visible Facebook posts — complete with likes, comments, and shares — signal to visitors that your brand is active and trusted. It's real engagement from real people, not marketing copy.

Audience growth. A Facebook feed on your website exposes your Facebook content to web visitors who may not follow you on social media yet. Many will click through to your Page and follow you, growing your social audience organically.

SEO value. Search engines reward fresh, regularly updated content. An auto-syncing Facebook feed provides exactly that, with the text from your posts contributing to your site's keyword relevance.

Unified brand experience. Rather than asking visitors to jump between your website and Facebook, you bring everything together in one place. It creates a more cohesive, professional brand presentation. For even more impact, combine Facebook with other social platforms in a unified feed.

Method 1: Facebook's Page Plugin

Facebook offers a free, native Page Plugin that displays a mini version of your Facebook Page on your website. Here's how to set it up.

Go to the Facebook Page Plugin tool on Meta's developer site. Enter your Facebook Page URL and configure the settings — you can choose to display a timeline, events, or messages tab. The tool generates an HTML snippet that you paste into your website's code.

The Page Plugin is free and straightforward, but it has significant limitations. The visual design is locked to Facebook's styling and doesn't adapt to your site's brand. It's limited in width (minimum 180px, maximum 500px), which makes it unsuitable for full-width sections. It loads Facebook's tracking scripts and cookies on your page, which raises GDPR compliance considerations for European visitors. And the content presentation is limited — it's essentially a small Facebook window embedded in your site, not a designed widget that blends with your brand.

For a sidebar widget or a small "Find Us on Facebook" module, the Page Plugin may be adequate. But for a prominent, branded social feed that elevates your website design, you'll want more control.

Method 2: Using CollectSocials

A social media aggregator like CollectSocials gives you full control over how your Facebook content appears on your website. Instead of a constrained Facebook iframe, you get a customizable, responsive widget that looks like a native part of your site.

Step 1: Create Your Account

Sign up for CollectSocials — it's free to start with a 7-day trial that includes all features. No credit card required.

Step 2: Create a Feed

In your dashboard, create a new feed. Give it a name that helps you identify it (your business name, "Website Feed," etc.).

Step 3: Connect Your Facebook Page

Add Facebook as a source to your feed. CollectSocials connects through Meta's OAuth flow — log in with your Facebook credentials and select the Business Page you want to import from. Your Page's posts — including text updates, photos, videos, and links — are imported automatically.

CollectSocials pulls content from your Facebook Business Page. Personal profiles aren't supported due to Facebook's privacy policies, but that's typically not what you'd want on a business website anyway.

Step 4: Curate Your Posts

Head to the Collect page to review everything that's been imported. Here you can select which posts to display and hide ones that aren't right for your website. This is particularly valuable because not every Facebook post makes sense on your website — casual polls, event reminders that have passed, or conversational posts might not fit the image you want to present.

You can also edit post text inline, which is helpful for adding context or cleaning up posts for a website audience.

Step 5: Design Your Widget

The Design Studio is where the magic happens. CollectSocials offers 15+ layouts including Grid, Masonry, Carousel, List, Mosaic, Slider, Marquee, Compact, and more. Each layout presents your Facebook content differently, so you can match the style to your page context.

Choose a theme to set the visual tone — Minimal for clean, modern sites; Corporate for professional business pages; Bold or Vivid for brands with more personality; Glass or Shadow for contemporary, dimensional looks.

Toggle display options to show or hide post dates, avatars, platform badges, and other metadata. This level of control lets you create a Facebook feed that looks like it was custom-built for your site.

Step 6: Embed Anywhere

Make your feed public, copy the <script> tag, and paste it into your website. It works everywhere — WordPress, Shopify, Wix, Squarespace, Webflow, or plain HTML. The widget uses Shadow DOM rendering, which means its styles are completely isolated from your site's CSS. No conflicts, no broken layouts, fully responsive on all devices.

Where to Display Your Facebook Content

The placement of your Facebook feed affects how much value it delivers. Here are the most effective locations.

Homepage. Your homepage gets the most traffic. A Facebook feed near the bottom of the page — before the footer — gives visitors a dynamic, engaging section that showcases your brand's activity without overwhelming the page.

About Us page. This is where visitors go to learn who you are. A Facebook feed adds personality and authenticity — it shows the human side of your business through real social posts rather than polished corporate copy.

Contact or Support page. Displaying your Facebook content on a contact page reinforces that you're an active, responsive business. It can also surface helpful posts and announcements that visitors might have missed.

Blog or News section. If your Facebook Posts include industry insights, company news, or thought leadership, embedding them alongside your blog creates a richer content hub.

Product or Service pages. Facebook posts that highlight specific products, share customer stories, or demonstrate use cases can serve as powerful social proof on the pages where buying decisions are made.

Going Beyond Facebook: Combining Multiple Platforms

Here's where CollectSocials really differentiates itself from Facebook's native tools. You're not limited to displaying just Facebook content. In a single feed, you can combine posts from Facebook, Instagram, Google Reviews, YouTube, and more.

A unified social feed that shows your latest Instagram photo, a five-star Google Review, a customer's Facebook video, and your newest YouTube tutorial — all in one beautifully designed widget — creates a social proof experience that's far more powerful than any single platform alone.

For businesses active on multiple social channels, this multi-platform approach means you only need one widget on your website, and it tells a complete story about your brand's online presence.

Tips for a Great Facebook Feed on Your Website

Curate intentionally. Don't display everything — choose posts that represent your brand at its best. Product highlights, customer appreciation, milestone announcements, and industry insights tend to perform well as website content.

Match the mood. A playful, casual brand might use the Neon or Pastel theme with a Masonry layout. A law firm or financial services company would be better served by Corporate or Mono with a clean Grid layout. Match the widget's design to your brand personality.

Review periodically. While auto-sync keeps your content current, take a few minutes each month to review what's showing. Archive outdated promotions, seasonal content, or posts that are no longer relevant.

Combine with reviews. If you're collecting Google Reviews or Facebook Reviews, mix them into the same feed. Nothing builds trust faster than genuine customer feedback displayed alongside your own social content.