LinkedIn is where businesses share their story: product development insights, company milestones, team highlights, industry commentary, and behind-the-scenes looks at how things get made. When that content appears on your Shopify site, it adds a layer of authenticity and professionalism that product photos alone can't deliver.
Before you start: LinkedIn is not live yet on CollectSocials. LinkedIn is reviewing our access to their Community Management API, and until that clears, company pages connect only for accounts LinkedIn has authorised on our app. The steps below are the flow every source follows, and they work today for Instagram, Facebook, Google Reviews, YouTube, TikTok and the rest.
This guide walks you through the process of adding a LinkedIn feed to your Shopify store, from setup to embedding, with practical advice on where to place it for maximum impact.
Why LinkedIn Content Belongs on Your Shopify Store
Most Shopify merchants focus their social media integration efforts on Instagram, which is understandable for a visual-first platform. But LinkedIn offers something different, and for many businesses, it's equally valuable.
Professional credibility. LinkedIn content signals that you're a serious, established business. Product updates, industry insights, and company milestones shared on LinkedIn carry a professional weight that Instagram posts don't always convey. For B2B e-commerce, SaaS products, or premium consumer brands, this credibility matters.
Behind-the-scenes storytelling. LinkedIn is where businesses share the "how" and "why" behind their products. Manufacturing processes, team introductions, sustainability initiatives and design philosophy build emotional connection and brand loyalty when displayed alongside your products.
Trust through transparency. Customers who can see a company's LinkedIn activity, meaning real posts with real engagement and real updates, feel more confident making a purchase. It signals that there's a real team behind the storefront, not just an anonymous online shop.
Content efficiency. If you're already creating content for LinkedIn (and you should be), embedding it on Shopify means that content works double duty. One effort, two audiences. You can also combine LinkedIn with Instagram and other platforms. See our guide on connecting Instagram to Shopify for a multi-platform approach.
What the section looks like on a storefront
The animation shows a Shopify product grid with a LinkedIn section arriving underneath it: the same three products a visitor came for, then the company posts that say who makes them. That is the whole argument for this placement, and it is a design decision rather than a measured uplift. We publish no conversion figure for it, because a feed's effect on a store depends on the store.
The Challenge: Shopify Doesn't Support LinkedIn Natively
Shopify's app ecosystem is vast, but native LinkedIn integration is limited. There's no built-in LinkedIn widget, and LinkedIn's own embed feature only supports individual posts, not a dynamic, auto-updating feed.
You could manually embed individual LinkedIn posts using Shopify's Custom Liquid sections, but this approach is tedious, static, and doesn't scale. Every time you publish a new LinkedIn post, you'd need to manually update your Shopify store with a new embed code.
A social media aggregator solves this by automating the entire process.
Step-by-Step: Adding a LinkedIn Feed to Shopify with CollectSocials
Step 1: Create Your CollectSocials Account
Sign up at CollectSocials, with no credit card. Free is a permanent plan rather than a countdown: one connected source and 2,000 page views a month, three sources through the 7-day trial, seven layouts, all sixteen themes, the theme builder, custom colours and custom fonts. A 7-day trial of the paid features runs alongside it, and when the trial ends the feed on your store stays up on the free plan.
Step 2: Create a Feed
In your CollectSocials dashboard, create a new feed. Think of it as a dedicated container for the social content you want on your Shopify store.
Step 3: Add LinkedIn as a Source
Add LinkedIn as a source. You authorise CollectSocials on LinkedIn's own consent screen and then pick your page from the list of company pages you administer, so there is no URL to paste and no API key to create. Company pages are the only LinkedIn source type, and every plan includes one LinkedIn source. Once connected, CollectSocials imports your recent posts automatically and keeps syncing new ones at your plan's refresh interval, so your Shopify store displays your latest LinkedIn content without you touching the theme again.
Step 4: Curate Your Content
The Collect page shows every imported post, and there are two ways to run it. The default is curation by exception: everything imported is live on the store, and rejecting a post is what takes it down. Turn on Pre-approve posts and the widget serves only what you have approved, so nothing reaches a product page until you have looked at it. The second mode is off unless you switch it on, which is worth deciding before the embed goes on a page that takes traffic.
Either way, the judgement is the same one: keep product launches, company stories, customer successes and industry insights, and drop what doesn't fit the e-commerce context, like job postings or personal opinions that aren't brand-relevant.
You can also edit post text inline, which is useful for adding context that helps Shopify visitors understand the content better.
Step 5: Design Your Widget
The Design Studio gives you full control over how the LinkedIn feed looks on your store: forty layouts and sixteen themes, plus a theme builder, custom colours and Google Fonts. None of that is a paid unlock. Every theme, colour and font is open on the free plan, and the plan decides how many of the forty layouts you can serve, not how well you can design them. For Shopify, consider these layout and theme combinations:
For a product-focused store: Grid layout with Minimal or Mono theme. Clean, structured, professional, and it doesn't compete with your products.
For a lifestyle or DTC brand: Masonry layout with Bold, Neon, or Midnight theme. More visual energy that matches a brand-forward shopping experience.
For a compact section: Carousel or Compact layout with any theme. Takes up minimal page real estate while still showcasing multiple posts.
For a full-page social section: Mosaic or Panel layout with Glass or Shadow theme. Creates an immersive, gallery-like experience.
Toggle display options based on context. For LinkedIn content on Shopify, showing dates and avatars helps visitors understand the content is current and comes from a real company.
Step 6: Embed on Your Shopify Store
Make your feed public in CollectSocials, then open the embed dialog and set "Where are you installing your widget?" to Shopify before you copy anything. You still get the ordinary script embed, because Shopify, unlike Wix and Squarespace, runs third-party scripts inside your own page. The difference is that the Shopify snippet arrives wrapped in a page-width container with safe margins.
In your Shopify admin, go to Online Store, then Themes, and click Customize on your active theme. Navigate to the page where you want the LinkedIn feed, whether that is the homepage, the about page, or any custom page. Add a new section and choose "Custom Liquid." Paste the CollectSocials snippet into the Custom Liquid field and save.
Your LinkedIn feed is now live on your Shopify store. It's fully responsive (looks great on desktop, tablet, and mobile), renders inside a Shadow DOM (no CSS conflicts with your Shopify theme), and auto-syncs new content as you post on LinkedIn.
Where to Place a LinkedIn Feed on Shopify
Not every page on your Shopify store is the right fit for LinkedIn content. Here's where it works best.
About Us page. This is the natural home for LinkedIn content on a Shopify store. Visitors come to your About page to learn who you are, and LinkedIn posts that share your story, values, and team give them exactly that.
Homepage. A small LinkedIn section on your homepage, perhaps a Carousel or Compact feed, adds dynamic content without overwhelming the page. Position it after your featured products or collections, before the footer.
Blog page. If your Shopify store has a blog, embedding a LinkedIn feed alongside your articles creates a richer content experience. Blog readers are already in a content-consumption mindset, so LinkedIn posts feel natural in this context.
Product pages (selectively). For products that benefit from context, such as premium items, technical products, or products with an interesting origin story, a LinkedIn feed showing relevant company posts can add depth and credibility.
Beyond LinkedIn: A Unified Social Feed for Shopify
LinkedIn content is valuable on its own, but it's even more powerful when combined with content from other platforms. CollectSocials lets you mix LinkedIn posts with Instagram photos, Facebook updates, Google Reviews, and YouTube videos in a single widget.
For a Shopify store, imagine a social proof section that shows a LinkedIn post about your manufacturing process, an Instagram photo of a customer using your product, a five-star Google Review, and a YouTube unboxing video, all in one beautifully designed feed. That's the kind of comprehensive social proof that builds real confidence in potential buyers, and it is one widget and one source slot per platform, not one subscription per platform.
With CollectSocials, you set this up once and it stays current automatically. One snippet in your theme. One widget. Multiple networks in it. Always fresh.
Start Using CollectSocials Today
One curated feed from 10+ platforms: on your website in a single line of code, or up on the big screen at your event.