Yet almost none of that content reaches your website visitors. People who land on your homepage, your services page or your about page see none of what you publish on LinkedIn unless you bring it to them.
Before you start: LinkedIn is not live yet on CollectSocials. LinkedIn is reviewing our access to their Community Management API, and until that clears, company pages connect only for accounts LinkedIn has authorised on our app. The steps below are the flow every source follows, and they work today for Instagram, Facebook, Google Reviews, YouTube, TikTok and the rest.
Embedding your LinkedIn company page feed on your website closes this gap. This guide covers why it matters, what makes a company page feed different from a personal profile feed, and how to set it up in a way that reflects well on your brand.
sync
What this shows
The animation illustrates how LinkedIn company page posts automatically flow to your website. Instead of manually copying each update, connected posts sync on a schedule, so your LinkedIn publishing effort doubles as website content without any extra work.
LinkedIn Company Page vs. Personal Profile: Why It Matters for Embedding
Before getting into setup, it's worth being clear about what a LinkedIn company page feed is and why it behaves differently from a personal LinkedIn profile.
A company page is a branded LinkedIn presence owned by an organization rather than an individual. It publishes official company content: announcements, product updates, events, job postings, industry perspectives. The content is reviewed and intentional. It represents the company's voice, not a single person's.
A personal profile feed includes a mix of professional posts, reposts, comments, and casual engagement that may or may not represent the organization well in an embedded context. For a business website, the company page is almost always the right source.
When you embed your LinkedIn company page feed, visitors see your brand's curated professional voice. It reads as authoritative, consistent and intentional, which is exactly what a website should convey.
What a LinkedIn Company Page Feed Does for Your Website
It Keeps Your Site Fresh Without Extra Work
Most company websites are updated infrequently, because new content requires writer briefings, design reviews, CMS updates and approvals. A LinkedIn company page feed bypasses all of that. Every post you publish on LinkedIn appears on your website automatically on the next sync, turning your LinkedIn publishing cadence into website content output at no extra effort.
For B2B companies that maintain an active LinkedIn presence, this can mean their website displays new content multiple times per week without a single CMS login.
It Serves as Real-Time Social Proof
For B2B buyers, social proof operates differently than it does for consumers. Customer logos, case study quotes and testimonials matter, but so does evidence that the company is actively engaged, intellectually credible and financially healthy. LinkedIn company page content serves this function better than almost any other content type.
An embedded LinkedIn feed on a services page or about page tells the visitor: this company is active, its team is engaged with the industry, and the business is growing. Those signals influence purchase decisions, partnership discussions, and hiring outcomes.
Why LinkedIn content builds trust
This animation shows how embedded LinkedIn posts act as real-time social proof on a B2B website. Visitors see active company updates, team engagement and industry commentary: signals that the business is credible, growing and worth contacting.
It Bridges Your Website and LinkedIn Audiences
Website visitors who encounter your LinkedIn content on-site can follow your company page directly from the embedded widget. LinkedIn followers who engage with your posts may click through to your website. The feed creates a two-way traffic loop between your most important owned channel (your website) and your most important professional social channel (LinkedIn).
How to Set Up a LinkedIn Company Page Feed
Step 1: Create Your CollectSocials Account
Sign up for a free CollectSocials account. Free is permanent rather than a countdown: one connected source and 2,000 page views a month, three sources through the 7-day trial, seven layouts, all sixteen themes and the theme builder, keyword moderation and UGC consent tracking, with our link shown under the feed. A 7-day trial of the paid features, including the full layout set, runs alongside it with no credit card required.
Step 2: Create a New Feed
Create a feed in your dashboard and name it to reflect what it contains. Your company name or "LinkedIn Company Feed" works well.
Step 3: Add Your LinkedIn Company Page as the Source
Add a source to your feed and connect LinkedIn. You authorise us on LinkedIn and then pick the company page from a list, so there is no URL to paste, and the list holds only pages where you hold an Administrator role. Company Page is the one LinkedIn source type, and every plan carries one of them. Once connected, CollectSocials fetches your recent posts and keeps syncing new ones on its own schedule with no ongoing manual action.
Step 4: Curate, Because This Step Is Critical for Company Feeds
For a company page, curation is especially important because the bar for what appears on your website is high. In the Collect view, go through your imported posts and think critically about each one:
- Job postings: relevant if you want to use the feed on a careers page, but often out of place on a homepage or services page
- Time-sensitive content: event announcements for past events, promotions that have ended, news that's no longer relevant: deselect these
- Reposts of others' content: context-dependent; if you added substantial commentary, it may belong; if it's a bare repost, it probably doesn't
- Product and service announcements: high-value content for sales-focused pages
- Thought leadership and industry commentary: strong content for about pages and services pages
- Company milestones and culture posts: excellent for careers and about pages
You can maintain different curation sets for different pages, showing product content on the services page and culture content on the careers page, by creating multiple feeds from the same LinkedIn source. Feeds are unlimited on every plan and each one keeps its own selection, so pointing a second feed at the same source does not spend another of them.
How curation works for company pages
The animation demonstrates the approval workflow: each LinkedIn post passes through a curation step before appearing on your website. You approve thought leadership and product announcements while filtering out expired job postings or dated event promotions that no longer represent your company.
Step 5: Design the Widget for Brand Consistency
Your company page feed needs to feel like an extension of your brand, not a social media widget dropped into a corporate site. In the Design Studio:
- For professional B2B brands: Minimal, Mono, or Shadow themes with a Grid or List layout
- For tech companies: Shadow or Glass themes with a Masonry layout create a modern, slightly editorial feel
- For creative agencies: Bold or Midnight themes with a Masonry or Mosaic layout
- For enterprise or financial firms: Elegant or Mono themes, Grid layout, dates enabled, platform badge enabled
Turn off display elements that don't serve your brand context. On a B2B website, showing full post text (not truncated) and a timestamp tends to read as most credible. Avatar and platform badge can reinforce the LinkedIn source if that's a trust signal you want to lean into.
Matching your brand identity
This animation cycles through layout options (grid, list, masonry) and theme presets (minimal, mono, elegant) applied to a LinkedIn feed widget. The point: your embedded company page feed should look like a native section of your website, not a generic social plugin.
Step 6: Embed on Your Website
Copy the snippet from CollectSocials, paste it into your website where you want the feed to appear, and you're done. Pick your platform in the embed dialog first, because the snippet is not identical everywhere: WordPress, Webflow and hand-built sites get a single script tag, Shopify gets that script wrapped for a section, and Wix and Squarespace get a self-resizing iframe instead, since both sandbox custom scripts. Wherever the script tag runs, the widget renders in a Shadow DOM, so it won't inherit or leak your site's CSS.
For specific use cases, see our guides on using LinkedIn feeds for recruitment and embedding LinkedIn feeds on agency websites. If you want a feed live on the page this week rather than when LinkedIn's review clears, the same six steps work today on a platform that is connected, and our complete guide to embedding an Instagram feed walks the identical flow end to end.
Where to Place Your Company Page Feed for Maximum Impact
Homepage: The Highest-Traffic Placement
A LinkedIn company page feed on the homepage serves as a live proof of vitality. Place it in a dedicated section with a header that signals professional context: "Latest from LinkedIn," "What We're Working On," or simply "Company Updates." Keep the feed to six to eight posts for homepage use, enough to demonstrate activity without overwhelming the page.
About Page: Context for Your Company Story
The about page is often the most-visited page after the homepage, and it's where visitors form their lasting impression of your company. A LinkedIn feed here extends your story beyond static copy, showing recent milestones, team highlights and industry commentary that a traditional about page couldn't convey.
Services or Solutions Page
For B2B companies, embedding LinkedIn content that relates to your services, such as client success commentary, industry analysis relevant to your offering and product announcements, directly alongside your service descriptions creates a more compelling page than copy and testimonials alone.
Careers Page
LinkedIn company page content is uniquely effective on careers pages. Culture posts, team highlights, employee milestones, and company announcements on LinkedIn speak directly to what candidates care about. An embedded feed here does the work that a carefully-written "why join us" section tries to do, but with authenticity.
News or Press Page
For companies that publish media mentions, awards, and industry recognition on LinkedIn, an embedded feed on a dedicated news page creates a live, self-updating press section. No content manager needed, because every LinkedIn announcement populates the page automatically.
Maintaining Your Company Page Feed Over Time
The curation layer requires periodic attention, not constant management. A good rhythm is to review your CollectSocials feed once a week: approve new posts, deselect anything that's become outdated, and check that the overall mix represents where your company is right now.
You do not have to guess which posts earn that slot. On any paid plan the reports dashboard shows the feed's views, clicks and top posts, so the weekly review can start from what website visitors actually opened rather than from what performed well on LinkedIn itself. The two lists are rarely the same.
As your LinkedIn publishing strategy evolves, whether you start posting more video or shift focus from product announcements to thought leadership, update your curation selections to reflect the current content direction. The feed should always represent your best and most current LinkedIn presence, not everything you've ever posted.
Start Using CollectSocials Today
One curated feed from 10+ platforms: on your website in a single line of code, or up on the big screen at your event.