How to Embed a Facebook Feed on Your Wix Website (2026 Complete Guide)

Facebook remains the most-used social network on the planet by active user count, and for a significant portion of businesses — local services, community organisations, restaurants, event venues, retailers, nonprofits — it is still the primary channel where customers leave reviews, engage with posts, and check business information before visiting or buying.

If your business is actively maintaining a Facebook Page, that content should be working harder. Embedding a live Facebook feed on your Wix website takes content you have already created and puts it in front of visitors who might never visit your Facebook Page — building social proof, demonstrating that your business is active and engaged, and creating a live content stream that keeps your Wix pages from going stale.

This is the complete guide to doing it properly — covering what Wix actually supports natively, the faster and more design-flexible approach using an aggregator, the Wix-specific technical requirements that catch people off guard, and how to get the most value from a Facebook feed once it is live on your site.

What Wix Offers Natively (And Why It Falls Short)

Wix does include a native Facebook integration. You can embed a basic Facebook Page plugin — showing your page name, like count, and recent posts — through the Wix social embed options in the editor. It requires no third-party tools and takes about three minutes.

The problem is the same one that affects most native social embeds: zero design control, one fixed layout, no content curation, and the result looks visually inconsistent with any custom Wix template. The native Facebook plugin renders inside a fixed-size iframe using Facebook's own styling — which means it will not match your Wix site's fonts, colour scheme, or spacing system. It also updates passively without giving you any control over which posts appear.

For a basic portfolio site or a simple information page where the social feed is a minor element, this may be sufficient. For any Wix site where brand consistency and design quality matter — which is most of the Wix sites people actually care about — the native option is not the right approach.

Before You Start: What You Need

A Wix Premium Plan

This is the most common blocker, and it is worth stating clearly at the start: custom HTML embeds on Wix require a paid premium plan. The Wix free plan does not support the HTML/Embed Widget that you use to inject third-party code. You will not be able to embed a Facebook feed widget on a free Wix site.

Wix's paid plans start at $17 per month (Light plan, billed annually). Any paid plan — Light, Core, Business, or Business Elite — includes the HTML embed capability you need. If you are on the free plan and evaluating whether to upgrade, Facebook feed embedding is a legitimate reason to do so alongside the other benefits (custom domain, ad removal, more storage).

A Facebook Page (Not a Personal Profile)

Facebook's API only allows third-party tools to access Facebook Pages, not personal profiles. If your business is currently being run from a personal Facebook account rather than a Page, you will need to create a Facebook Page before you can embed a feed. Creating a Page is free and takes five minutes — and it comes with the added benefit of access to Facebook Business tools, advertising, and analytics that personal profiles do not have.

You also need to be an admin or editor of the Facebook Page. Facebook's API requires admin-level access to authenticate the connection between your Page and a third-party aggregator. If you manage social media for a client and need to embed their Facebook feed, they will need to grant you admin access to their Page (or connect the integration themselves) before setup is possible.

No Approval for a Facebook App Required

One question that comes up frequently: do you need to submit a Facebook app for review to embed your Page feed? The answer is no, for your own Page content. Connecting your own Facebook Page to a social aggregator uses standard OAuth authentication — you log in with your Facebook credentials, grant permissions, and the aggregator accesses your Page's posts. No app review process is required. App review only becomes relevant for hashtag collection or pulling content from accounts you do not own.

Two Methods for Embedding a Facebook Feed on Wix

Method 1: Wix's Native Facebook Page Plugin

Go to the Wix Editor, click the + button to add an element, navigate to Social under the add menu, and look for the Facebook integration options. You can add a basic Page embed that shows your cover photo, page name, and a "Like" button.

As noted above, this is appropriate only for minimal use cases. Move to Method 2 for any site where design quality matters.

Method 2: A Social Aggregator with Wix HTML Embed (Recommended)

This is the approach that gives you full design control, content curation, multi-platform support, and a widget that actually matches your Wix site's visual identity. You use a social aggregator to build and customise a Facebook feed, then paste the generated embed code into Wix's HTML Widget element.

We will walk through the full setup using CollectSocials below.

Step-by-Step: How to Embed a Facebook Feed on Wix with CollectSocials

Step 1: Create Your CollectSocials Account

Go to collectsocials.com and sign up. The free plan includes three sources and unlimited feed placements with no trial expiration — you can test the full setup on the free tier before deciding whether to upgrade. No credit card required.

Step 2: Create a New Feed

From the dashboard, click "Create Feed." Name it something descriptive — "Wix Facebook Feed," "Homepage Social Proof," or "Community Posts" — that reflects where it will live and what it will contain.

A feed is a container for your source connections. One feed can hold multiple sources — for example, your Facebook Page alongside your Google Reviews and Instagram account — and all content aggregates into a single unified widget. You can also create multiple feeds if different pages of your Wix site need different content: your homepage might show a combined Facebook and Instagram feed while your testimonials page shows Google Reviews only.

Step 3: Connect Your Facebook Page

Inside your feed, click "Add Source" and select Facebook. You will go through Facebook's standard OAuth authentication flow — log in with your Facebook credentials (the account that has admin access to your Page), grant the permissions CollectSocials requests, and select the Facebook Page you want to display. CollectSocials will begin importing your posts immediately.

Depending on how long your Page has been active and how frequently you post, the initial import may bring in dozens or hundreds of posts. They will all appear in your Collect page for curation.

Step 4: Add Additional Sources (Optional)

If you want your Wix feed to show content from multiple platforms — Facebook posts alongside Instagram photos, YouTube videos, or Google Reviews — add those sources now. CollectSocials aggregates everything into a single widget, so visitors see a unified social wall rather than a single-platform feed.

For local businesses, combining Facebook posts and Google Reviews in one widget is particularly effective — it surfaces both social activity and customer ratings in one display. For e-commerce brands, combining Facebook and Instagram gives you the reach of both platforms in one section of your Wix product page.

Step 5: Curate Your Content

Navigate to the Collect tab. Every post from your Facebook Page (and any other connected sources) appears here. Go through and select the posts you want to display on your Wix site — toggle off anything outdated, off-brand, or not relevant for your web audience.

This curation step is what separates a professional Facebook feed from an unfiltered dump of your recent activity. A service business might hide promotional posts and keep only before/after project photos and genuine customer interactions. A restaurant might keep food photography and event announcements and hide administrative updates. A nonprofit might keep mission-driven content and hide internal operational posts.

Take the time to be intentional here. The quality of the curation directly determines the quality of the social proof your Wix visitors experience.

Step 6: Design the Widget

Open the Design Studio and configure the layout and theme for your Wix page.

Matching the widget to your Wix template's design language is the difference between a feed that looks designed and one that looks bolted on. Wix's template library skews toward bold, visually rich designs, and the social widget should complement that aesthetic rather than break it.

For local service businesses and restaurants on Wix's warm, community-oriented templates: Grid or Masonry with the Minimal or Soft theme integrates cleanly without competing with your imagery. Enable the Facebook platform badge and post dates so visitors can see the content is current and genuinely from your Facebook Page.

For e-commerce brands and lifestyle companies on Wix Store templates: Mosaic with the Elegant or Bold theme creates a visual richness that complements product photography. If your Facebook content includes a mix of text posts and photo content, Masonry handles the varying content heights more gracefully than a fixed grid.

For professionals, agencies, and service firms on Wix's minimal business templates: Grid with the Corporate or Mono theme keeps the feed clean and structured. A two or three-column grid at modest height integrates into a professional page layout without overwhelming the main content.

For community organisations and nonprofits: Carousel or Marquee layouts take less vertical space while still surfacing active social content. The Warm or Vivid theme gives the content an approachable, human quality that matches community-oriented brand voices.

Disable the "Max Width" constraint in the Design Studio settings — this allows the widget to fill the full width of whatever Wix container you place it in, which is the expected behaviour for embedded elements on Wix.

Step 7: Get the Embed Code

Toggle your feed to Public in CollectSocials and click "Get Code." You will receive a single <script> tag — one line of code. Copy it.

Step 8: Add the HTML Widget to Your Wix Page

Open the Wix Editor for the page where you want the Facebook feed to appear. Click the + button in the left toolbar to add an element. Navigate to Embed & Social → Custom Embeds → Embed a Widget (the exact path varies slightly between the classic Wix Editor and Wix Studio — in Wix Studio, look for the Embed element in the Add panel).

This adds an HTML iframe container to your Wix canvas. Click the element to open its code editor. Paste your CollectSocials script tag into the code field. Click "Apply" or "Update."

The widget will appear in the editor preview. Resize and reposition the HTML element on the Wix canvas to fit your page layout. The widget will render within the bounds of the iframe you set.

Step 9: Publish and Verify

Click Publish in the Wix Editor. Open your published site URL in a new browser tab and navigate to the page where you embedded the feed. Your Facebook feed should be live.

If it is not appearing, work through this checklist: confirm your Wix plan includes HTML embed support (any paid plan does), verify your Facebook Page connection in CollectSocials, ensure the feed is set to Public (not Draft) in your CollectSocials dashboard, and test in an incognito browser window to rule out ad-blocker interference.

Wix-Specific Technical Notes

The HTML Widget is sandboxed. Wix renders custom embeds inside a sandboxed iframe — meaning the widget's code is isolated from the rest of your Wix page. CollectSocials uses Shadow DOM isolation internally, which means the widget's CSS is clean and will not conflict with your Wix theme's styles. This is the correct behaviour and expected.

Mobile editor is separate. After embedding and publishing on desktop, switch to Wix's mobile editor view and verify the HTML widget is visible and appropriately sized on mobile. You may need to adjust the widget's height and position in the mobile layout independently from the desktop layout.

Wix ADI users. If you built your site with Wix ADI (Artificial Design Intelligence), you need to switch to the standard Wix Editor to use HTML embeds. Wix ADI does not support the HTML Widget element. You can switch to the standard editor without losing your site content.

Do not use site-wide code injection for a Facebook feed. Wix's Settings → Custom Code option injects code into every page of your site. Use this for analytics scripts and tracking pixels, not for your Facebook feed widget — which should only appear on specific pages where you have intentionally placed it.

The Facebook token refreshes automatically. Unlike some integrations that require manual reconnection when access tokens expire, CollectSocials handles token refresh automatically for Facebook Pages. You should not need to reconnect your Facebook Page periodically unless you change your Facebook password or revoke the app's permissions.

Where to Place Your Facebook Feed on a Wix Site

Homepage social proof section. A Facebook feed in the lower section of your homepage — below the hero and value proposition — works as a live trust signal for first-time visitors. It shows that your business is active, that real people engage with your content, and that there is a community around your brand. For local businesses especially, seeing your most recent Facebook posts (community events, seasonal promotions, project photos) adds immediate authenticity.

About page, mid-page. The about page is where visitors are actively trying to understand who you are. A live Facebook feed embedded after your team story or founding narrative shows the ongoing reality of your business, not just a static snapshot.

Contact page, above the form. Visitors on a contact page are already considering reaching out — they just need one more nudge. A compact Carousel or Grid of recent, positive Facebook content adjacent to the contact form provides social proof at the highest-intent moment in your visitor's journey.

Wix Stores product pages, below the fold. For e-commerce businesses using Wix Stores, embedding Facebook posts that show products in real-life use — customer photos, lifestyle contexts, unboxing videos — below the product description and above the recommendations section gives undecided shoppers concrete social evidence that real people buy and enjoy your products.

For a broader discussion of placement strategy that applies across platforms, see the guide on where to place your Instagram feed on a website — the same principles apply to Facebook feeds.

What Kind of Facebook Content Performs Best on Wix

Not all Facebook content translates equally well to a website embed. Understanding what works helps you curate more effectively.

Photos and visual posts outperform text-only updates. A wall of text status updates does not create the same visual impact as a grid of photographs. Prioritise photo posts, event coverage images, before-and-after project documentation, and any visual content that communicates your brand's work or culture.

Customer testimonials and community posts build trust fastest. Your own branded content demonstrates that you are active. Customer posts, positive comments, and community interactions demonstrate that people genuinely engage with and trust your business. If your Facebook Page has customer reviews enabled, combining your Page feed with Google Reviews in the same CollectSocials widget amplifies this social proof effect significantly.

Event and activity posts are more compelling than evergreen content. A post from last week's community event or a recently completed project is more trust-building than an evergreen promotional post that has been pinned for six months. Use the curation step to keep the feed feeling current and specific — showing that your business is alive and active right now, not just that it once was.

Avoid pinned promotional posts in the feed. Pinned posts — offers, advertisements, promotions — often feel out of place in a website social feed and can reduce the authenticity signal. If your Facebook Page's most recent content is a string of promotional posts, curate generously and surface the genuine activity underneath.

Keeping the Feed Updated

Auto-sync pulls new Facebook posts into your CollectSocials feed at regular intervals — from every 5 minutes on higher-tier plans to every 24 hours on the free plan. New posts appear in your Collect tab and do not go live on your Wix site until you curate them (unless you have auto-approval enabled). This means your feed stays current with minimal ongoing maintenance — you review new content in batches rather than managing individual posts in real time.

Check and curate once a week if you post frequently on Facebook, or less often if your posting cadence is lower. The goal is a feed that always feels recent without requiring daily manual work.

Quick Setup Checklist

Before publishing your Facebook feed on Wix, confirm:

• Wix site is on a paid premium plan
• Facebook Page is connected (not a personal profile)
• You have admin or editor access to the Facebook Page
• CollectSocials feed is created and Facebook source is connected
• Posts curated in the Collect tab — off-brand or outdated content hidden
• Widget layout and theme configured to match your Wix template
• Max Width constraint disabled in CollectSocials Design Studio
• Feed set to Public in CollectSocials
• HTML Widget added to Wix Editor with embed code pasted
• Site published and feed verified on live URL
• Mobile layout checked in Wix mobile editor
• Feed tested in incognito window (rules out ad blocker interference)

The Result: A Facebook Feed That Looks Like Part of Your Wix Site

Done properly, a Facebook feed embedded on Wix does not feel like a third-party widget. It feels like a designed section of the page — consistent with your template's visual language, current, and curated to show your business at its best.

The combination that works: CollectSocials' Design Studio to match layout and theme to your Wix template, the HTML Widget placed inside a properly-sized Wix container, thoughtful curation that keeps the feed showing your most valuable content, and auto-sync that keeps it fresh without daily manual work.

If you are on Wix and want to embed feeds from other platforms alongside Facebook, see how to embed Instagram on Wix, add a LinkedIn feed to Wix, or embed a social media wall combining multiple platforms.

CollectSocials' free plan includes three sources, unlimited feeds, and 2,000 monthly page views — enough to set up and test your Facebook feed on Wix before committing to a paid plan. Sign up at collectsocials.com, connect your Facebook Page, and you should be live on your Wix site within fifteen minutes.